Problem: Many ecommerce brands rely heavily on paid advertising. As customer acquisition cost increases, brands struggle to build sustainable traffic sources that do not fade with budget.
Approach: Built a publisher acquisition engine connecting brands with bloggers, media platforms, and niche content sites, with tiered incentive structures, performance tracking, and automated partner onboarding.
Results: 10,000+ affiliate partners recruited across 40+ countries; 30% sustained revenue increase from the affiliate channel; sustainable traffic ecosystem independent of paid media fluctuations.
Problem: Traditional influencer marketing produces inconsistent ROI and does not scale. One-off campaigns create short-term spikes with no lasting infrastructure.
Approach: Created automated creator pipelines, product-matching systems, performance dashboards, creator-specific landing pages, and commission structures.
Results: 400 creators recruited monthly at scale; 40% GMV growth attributed to the creator channel; scalable infrastructure supporting 2,000+ active creators.
Problem: Consumer electronics companies historically rely on retail distribution. Shifting to direct-to-consumer requires rethinking the entire customer journey and commerce stack.
Approach: Conversion rate optimisation, lifecycle marketing sequences, omnichannel acquisition, and customer data infrastructure across Shopify and Amazon for Samsung, TCL, Levoit, and Anker.
Results: 350% GMV growth in year one; 18% conversion rate improvement through CRO; full-funnel customer data infrastructure enabling lifecycle marketing.
Problem: Users struggle to discover relevant products in large marketplaces with millions of SKUs. Generic browsing creates friction and reduces conversion.
Approach: Built a machine-learning recommendation engine integrating user behaviour signals, purchase history, and contextual data, with A/B testing infrastructure to measure incremental GMV.
Results: 40% GMV lift attributed to the recommendation engine; significant improvements in session depth and engagement; infrastructure scaling to 50M+ monthly users.
Problem: Hardware startups excel at crowdfunding but consistently struggle to translate campaign momentum into sustainable long-term ecommerce businesses.
Approach: Created lifecycle marketing infrastructure, fulfilment partnership frameworks, DTC channel setup, and marketplace expansion playbooks tailored for hardware founders.
Results: Scalable go-to-market framework deployed across 100+ hardware campaigns; multiple startups transitioned to 7-figure sustainable ecommerce revenue.